Archive for June, 2010

Website Redesign… Where to start?

The best source of leads for your company is your website. Everyone has one… but is it doing all it can for your business?

  • When is the right time to redesign your website?
  • What should be considered?

Basic questions about your website:

  • Is your website being found?
  • How many visitors convert to leads?
  • Can you analyze or measure your success?

How it should work:

  • Your website should get traffic equal to or greater than your competition.
  • Your website should be ranked on the first page of Google Search for critical keyword or phrases.
  • Your branding and content should separate the qualified visitors from the unqualified visitors.
  • Qualified visitors clearly know what to do next and easily contact you.
  • Making regular changes to site should be fast and easy.
  • There are simple tools in place to measure your website’s effectiveness.

Six tips for Redesigning your website:

  • List what your customers want from your website.
  • Create measurable goals for your website.
  • Audit what works now on your website and protect it.
  • Spend more on content than beautiful designs.
  • Make it easy and cost-effective to make changes and run marketing experiments on your website.
  • Have a few web activities you analyze consistently.

Don’t redesign just because you like change or think it is time. Get some facts and then make a decision. If you want to begin the process of redesigning your website, email me your URL at tom@reynoldsgroupweb.com for a free website analysis report.

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admin on June 18th 2010 in Web Stuff