Is Your Website Relevant?

Is Your Website Relevant?
Your business has changed, do your customers know that?
Open your website. Does it shout today or yesterday? How does it look? Was it built in the Obama Era? How well does it connect, is it easy to navigate on a smartphone? Are you being found by new clients or relying on the old ones to keep the doors open? There are so many reasons why it is essential to be relevant on the internet.
Your website is a window to the world. Not for looking out but for your customers to look in. Is it a picture of what you were a decade ago or now? Do you look sharp, organized progressive and together? Who was the US President the last time you updated your text or pictures?
There is a growing number of people who want to look into your business from their smartphone? On that platform, they can push one button and be connected! Have you addressed them?
What about your marketing message? Does it attract good leads and repel the unqualified ones? Both are important.
Finally, is your website helpful or frustrating to use? 62% of all leads come in through the phone. Is the phone number big and easy to find on your site? Only true love hangs around when frustrated…and that is a rare commodity.
The point is, you checked the box for having a business website, but is it doing more harm than good? Is it selling, creating action, and relevant or turning people off?
Five Questions to answer to determine if your website is relevant
  1. How current are your sales message, text, and pictures? There should be new content added in the last two years, or it’s outdated.
  2. Was your website built before 2015? If yes it is probably not mobile-friendly which means harder to use for 30% of your visitors (and growing!).
  3. Was it built fast and cheap? There should be a marketing strategy behind it!
  4. How do you speak to the customers? Are you telling them what you want them to know or addressing their questions? People are looking for answers and benefits, not lectures.
  5. What do you want your visitors to do? Does the navigation handle both the folks who want to be to hear your sales message as well as the ones in a hurry to get an answer NOW? How many clicks does it take to contact you?
Growing revenue and increasing profit is more than just a handful of efforts, but rather a targeted, precise, aligned set of strategies and objectives executed on your website, the internet and beyond. Let’s work together to make something happen!!!.

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admin on September 30th 2019 in Web Stuff

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