CUSTOMERS BUY WITH EMOTION AND JUSTIFY WITH LOGIC

 

Throughout time people have loved a good story. The best are built using the three pillars of storytelling which Aristotle diagramed thousands of years ago. A memorable tale has credibility, logic, and most importantly, emotion. Emotion is what engages the audience.
In sales and marketing, appeal to a person’s emotions, and you will engage them for life. Do you know your client’s story well enough to tap their emotions?
GET CONNECTED
Look at all your marketing material. Think about how you introduce yourself in public, your written short Bio or “About Us” page. Are you presenting your resume, capabilities, history, and testimonials? Or, are you first appealing to your best prospects emotions, like happiness, security, reducing stress, safety, health, or personal growth?
Logic and credibility are important because they are the foundational elements of any good relationship. They build trust and respect. However, appealing to their emotional side first propels them to the trust and respect phase.
CLIENTS SEEK OUTCOMES NOT SOLUTIONS
Solutions fix things, but outcomes create change. People buy when they need something different to happen. Creating the right change ignites emotion and action. Clients pay more for better outcomes.
Today we “GOOGLE” to find a solution, and it provides lots of them. When they locate your business, does your website (or other marketing materials) tell a story about better outcomes or are you just selling solutions?
DO YOU SMARKET?
Smarketing is marketing smart because it identifies your best clients and their emotional connection to you. Smarketing is value-driven, clarifying, and moves to action. Done right it will increase sales and/or profits by 20%
IT’S TIME TO DEVELOP YOUR 2020 SMARKETING PLAN
Let’s achieve better outcomes, I want to learn about your company’s story and use a proven process to engage both your clients and employees. Let’s spend a little time working on your business. Then when we apply solutions they will accomplish more.
WHAT ARE SOME OUTCOMES FROM SMARKETING?
Loyal customers, a secure business that supports your family, happy employees committed to your mission vision and values, and freedom to do the work you enjoy.

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admin on September 30th 2019 in Web Stuff

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