Reynolds Group Blog

My friend Eric describes good search engine optimization as putting “Google Juice” on a website. More Google Juice powers your website to the top of the search results list. Less Google Juice holds your website down or causes it to drop off the Google map.

What is Google Juice? It’s feeding Google all the things that it likes to eat so its bots or spiders visit your website often, believes you are a real business, understands what you do and sees some outside source confirming your authority. Everything from how many years you have pre-paid your URL (web address) to website reviews and links to your site from web articles will give your site various amounts of Google Juice.

Here are 5 free ways that create efffective Google Juice

1. Title Metatags
2. Additional Content
3. Key Themes on Home Page
4. Deep Links on Home Page
5. Google Site Map

Here are 5 paid ways to get effective Google Juice

1. Internet Press Releases
2. Associative SEO - Leveraging Authority Sites
3. Social Marketing (Blogs, Facebook, MySpace)
4. Pay-Per-Click Advertising
5. Pay-Per-View Marketing Campaigns