just moving forward will get you somewhere, but is that enough?

Alice in Wonderland

Here is a lesson from Alice and Wonderland by Lewis Carol  

The scene starts when Alice first meets the Cheshire Cat:

“The Cat only grinned when it saw Alice.  It looked good-natured, she thought: still it had very long claws and a great many teeth, so she felt that it ought to be treated with respect.

“Cheshire-Puss,” she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider.  “Come, its pleased so far,” thought Alice, and she went on. “Would you tell me please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—-“said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“———so long as I get somewhere,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

Alice felt that this could not be denied, so she tried another question. “What sort of people live about here?”

“In that direction,” the Cat said, waving its right paw round, “lives a Hatter: and in that direction, “waving the other paw, “lives a March Hare.  “Visit either you like: they’re both mad.”

“But I don’t want to go among mad people,” Alice remarked.

“Oh, you can’t help that,” said the Cat: “we’re all mad here.  I’m mad. You’re mad.”

“How do you know I’m mad?” said Alice.

“You must be,” said the Cat, “or you wouldn’t have come here.”

My Thoughts

To build a successful website you need a plan.  All plans begin with a clear starting point and destination. If you have a clear mission you will have a clear website. A clear website will result in the right people finding and acting on your internet marketing strategy. Your mission states in as few words as possible what you do. It is ground zero for your planning process which includes building a website.

All Plans need a vision too. A vision is your ideal destination or goal. A clear vision on a website helps visitors see the future opportunities in doing business with your company or organization and makes them feel secure because there is a future. A vision states in as few words as possible where you are going. It is why you are planning in the first place and identifies the the place you will celebrate geting to. A clear vision allows your organization to pull together in the same direction, and will help your people make right decisions along the way.

If you do not want to end up a “Mad Hatter” you may also want to work on your purpose which Lewis Carol touches on in the last few lines of this quote. Purpose is the “why we do it” or “why are we here” part of a plan.  Mining “purpose” will bring you and your organization even more riches

1 Comment »

admin on October 12th 2008 in Coaching

One Response to “just moving forward will get you somewhere, but is that enough?”

  1. Jim Davis responded on 13 Oct 2008 at 10:40 am #

    Tom,

    Well done!

    Jim

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