Every company needs an internet strategy. Website marketing is not just for consumer products or retail sales. Furthermore, it involves more than just a virtual brochure. It is the living, real-time representation of your entire marketing, sales, public relations and branding programs.
There two types of people who visit your website.
- People who know your product and/or services and want answers right away, or
- Strangers who search for your site and will linger and be “sold” in the best sense of the word.
The website has less than four seconds to do either.
Advanced web architecture and good planning can meet both visitors’ needs. Whether you are a Retailer or Wholesaler, B to B or B to C, Non-Profit or For-Profit, your website must mean business. It is worth having a plan!
Something to think about:
- The number one reason people visit a website is to find a phone number.
- The average purchasing agent spends an average of 5 hours a day on the internet.
admin on September 20th 2009 in Web Strategy
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