10 Simple Ways To Get Google Juice

Google Juice is the stuff your website needs to achieve higher page ranking.  If your website is a critical lead source for your business, it is best to have an internet strategy that includes more Google Juice or has effective Search Engine Optimization.

Here are the basics:

1. Content Content Content
Fresh content that is relevant and current is the easiest way to have your website perform well on Google search. If adding content is not happening because adding it is hard to do there are easy fixes that are well worth the money.

2. Page Title Tag Not Relevant or Too Long
A page title is the text shown at the top of your browser window. It is also the title of a page as shown in Google search results. It is the most important meta tag and should contain the most important keywords for your website or that website page.
From a Search Engine Optimization (SEO) perspective, make sure every page has a title tag. Then it is good to keep your page titles concise. If your page title is over 70 characters it will dilute the importance of each term in the title.

3. Meta Description Longer Than 150 Characters
Meta description is the second most important meta tag and is important for drawing in visitors from search. The meta description is the text under a page title in search results. Like page titles, meta descriptions will get cut off and replaced by “…” if they are too long.

4. Actual Page Title Not Targeting Realistic Keywords
A key factor in search engine ranking is how closely the title of a page matches the user’s search terms. Avoid unnecessary descriptive words because users don’t actually search for them. Do not use your company name at the start of the page title. The first few words in a page title are the most influential in search engine results. You want people that don’t know about your brand to be able to find you, so using more general industry keywords is important.

5. Page Keywords Are All The Same
Each page on your website is a new opportunity to get found online. You don’t want to waste all these opportunities by reusing the same page titles or internal page keywords.

6. Domain Name Set to Expire Soon
Search engines favor websites that are not set to expire for a long time. Having your domain name registered for the next few years shows committment, and means your website is less likely to be spammy.

7. Images Have No ALT Text
Search engines do not “read” images. They scan primarily for text. Fortunately with the ALT tag, you can associate text with an image. ALT text does not have as much influence on the page keywords as actual text on the page, but is still worth having.

8. Contact Forms Too Lengthy
Contact forms are crucial for converting traffic into leads. However, more traffic will be willing to become a lead if your forms are short and done right. Limit the content of your forms to only the information you need.

9. Too little (or Too Much) Text
Search engines read text better than anything else. So, it’s important to have text on your web page. Knowing this, some people cram as much text as possible into a page. As a result, search engines then struggle to extract the relevant text.

10. Not Using Analytics
Even after you’ve created interesting content on your website, optimized, and converted traffic into leads, your work is not done! If you want your website to be all it can be, you should analyze your results, and refine your SEO strategy accordingly. Google Analytic is free… Use it!

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admin on September 26th 2014 in Web Strategy

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