4 “Must Have’s” For Your Website

Recently I have been doing website reviews for manufacturing companies in the Los Angeles area. It has been fun to see what the state of internet marketing is, in this group. There are four things I see the most often that, if improved, would make a difference to the number of leads these websites generate.

1. Be Social Media Compliant

Social media has changed the way visitors view your  website. Being active on Facebook may not be important for your business but your website still needs to act in a “social” way. It is what the public expects… to be up-to-date, relevant, conversational and make important information on your website easy to share with others.

This means:

  • Have a Content Management System (CMS) so there is no waiting for the website to be updated…you are in control!
  • On your inside pages, there is meaningful content like: product information; specification; white papers; and industry updates… to make sharing those pages by email or on a social media site a one-step process… look in the right hand corner of this webpage.
  • Have a LinkedIn Profile so you can easily network and have conversations with relevant industry groups… Check out mine.

2. Websites Are Visual – Use Your Own Photography
What makes a beautiful website stand out? Beautiful images. Stock photography is nice but it has a “sameness” that defies “outstanding.” The best websites are built around quality images taken by a professional or created by a skilled Computer Generated Image (CGI) Specialist

3. Phone Number - Big and On Every Page

90% of the visitors who come to your site are looking for a phone number. Why make them search for it? It should be at the same visual level as your name and logo. We suggest making it in large type, and placing it in the upper right hand corner of the page-header next to other calls to action like “find a rep” or “get a quote.” I even put the phone number first thing in the meta description (SEO) because you can see it on your page return in Google … See the description under my Google search return.

4. Do the first step in SEO (Search engine Optimization)

Add a title tag to every page of your website.  Go into your website code and add 5-7 keywords in the meta tag section called “title.” This is the text your eye can see at the very top of your browser when your website is open.  It should be unique on every page… Look and see my title tags. It starts with “The Reynolds Group” followed by a string a keywords “Internet Marketing, Marketing Strategy,” etc. It is located above the graphics, phone number, logo and browser tabs.

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admin on September 26th 2014 in Web Strategy

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