The Moment of Relevance

The Moment of Relevance

Nothing is more powerful than an idea that has reached its time

Your best prospect’s purchasing decision starts at the moment of relevance or when the light switch flips from, “not ready yet” to, “it’s time to take action.”  It is the beginning of the selling process, when your top prospect begins doing research, looking for resources as well as  identifying industry authorities and potential suppliers. It is the moment when your client is ready to engage in some form of meaningful discussion.



Imagine your big moment of relevance!! Your best potential customer is typing in your business’ name or keywords right into Google, Yahoo or Bing…. What happens next means everything.

  • Will you be found?
  • Was it the right audience?
  • What impression was made?
  • Will they know what to do?
  • Did we apply the right tool(s)
    • Website
    • Video
    • An online review
    • Internet advertising
    • Linkedin
    • Your blog
    • An authority’s blog
    • Google+
    • Facebook
    • Pinterest
    • All of the above
    • Something new

If the answer is none of the above….you should get busy.


Answer These Questions:

  • How do these tools work?
  • Who is our audience?
  • Does it make doing business with us easy?
  • Can we provide a clear call to action?
  • Are we sensitive to our customer’s perspective/needs?
Are you still with me? Here are a few relevant notes from a recent Google class I attended:
  • Think about your moment of relevance
  • List your business in more online directories
  • 90% of all buyers look for online reviews
  • Update the copyright on your website every year
  • Look at Google + Business - I was impressed
  • Work on customer engagement vs getting “likes”
  • Look at market trends over time with Google Trends

If you want to know more about what I learned in class or discuss your Internet strategy, please call.

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admin on March 7th 2016 in Web Stuff

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