Experiencing Information Overload?

Since 1970 the number of ads you see every day has grown from 500 to 2,900
Future Shock

“Information Overload refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information

It Is Really Nothing New
In the 3rd and 4th centuries BC Chinese scholars warned about its dangers. In the first century AD, Seneca the Elder said, “The abundance of books is a distraction.” Imagine what they said when the printing press showed up in the 1400’s… yep, mankind was doomed!

Getting Heard Above All The Noise
Certainly the popularity of the Internet has increased the potential for information overload many times over.¬† Getting discovered on the web has been likened to standing in “Blue Heaven” at a sold-out Dodger game and shouting your name… only the four people directly in front of you might hear you.

Google Is REALLY Changing The Rules
For the last 10 years the best hope for small to mid-size businesses to be found by new clients has been on the Google Search return page. In the past, if we used all the right keywords and had reasonable content we could be the answer to our best customers’ “Google” questions. Well, that just got harder.
Google just announced that as of April 21, 2015 the top returns will be given to websites that are mobile friendly or “responsive.” On that date your website must work just as well on a smart phone or tablet as it does on a computer or it will not beat out your competitor who has gone “responsive.” This is a really BIG change in Google’s magic algorithms.

Take Heart – Responsive Websites Are Affordable
Mobile friendly templates are now pretty common. Recently The Reynolds Group has introduced a new Content Management System that is cost effective and powerful. Not only is it mobile friendly but it includes a simple blog for quickly adding content  and handles e-commerce too. A new website can start as low as $300 a month.That includes our time tested marketing strategies and designs that have been refined over 164 websites too.

What Does This Mean For The Future of Mankind
Here is what the futurist Alvin Toffler said in 1970:

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

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admin on March 7th 2016 in Web Stuff

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