Engaging The Micro-Moment

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
— Alvin Toffler- 1970
Your customers’ expectations have changed. When there is a question, something breaks, or a specific product or service is needed, in seconds a mobile device comes out to retrieve an answer. Welcome to the micro-moment or as we called it in the old days, a world demanding instant gratification. On Tuesday I read in the LA TIMES that customers’ expectations for a one-day delivery has changed because of Amazon Prime. Consumers of all types expect all deliveries to be in one day… even if it has to comes on a container ship form China!
Is your business prepared to operate at hyper-speed? Does your website optimize to communicate or sell in a micro-moment? Your customers may not wait! They want answers as soon as the question pops into their heads and not a nanosecond sooner… or later.
In 2014 the number of mobile connected devices exceeded the number of people on Earth. On average smart phone users look at their phones 150 times a day. Yes, they still own a laptop or table top computer but they rely on them less and less.  Is your marketing strategy taking this into account?
Just because Google says your website has to be mobile does not make it right  Every business is different and your marketing strategies ALWAYS depend on your customers.  However, you need to understand advancing internet technology and online marketing tools as they relate to your business and customers… and optimize them. The answer is always in the question.
Whether it is assessing technology or leveraging Amazon Prime, let us help! Our process will support you in sorting out the answers by focusing on the right questions… but remember, one size does not fit all… no matter what Google and Facebook tell you.

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admin on March 7th 2016 in Web Stuff

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