Four 2016 Marketing Trends to Start Working On In 2018

You cannot escape the responsibility of tomorrow by evading it today.
                                                                                        – Abraham Lincoln

Trends are not bound by the calendar year. If you want to be ready for 2016, start now!

The internet is rapidly changing and remains the most important marketing tool in your arsenal. Getting leads from people asking a question about your product /services in real time is gold. You could be losing ground and it is never too early to start taking advantage of what is new… just ask old Abe!

1. Content is still king – Google is now calling articles of 200 words or less “Thin Content” which produces less Google Juice. Short reviews with links are being replaced with longer articles written in a series. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. Read More

2. Nimble SEO – Pictures and videos will have a great effect on Google Juice. Attractive visuals increase the length a time a visitor stays on a page. This combined with optimized meta descriptions, alt tags and targeted “keywording” improves your site’s organic SEO. Read More

3. Optimize for Mobile – If your website is not mobile friendly your completion’s is… and they will be found on Google before you. More business is being done on mobile devices every day… and it is not just business to consumer (B to C). Business to Business (B to B) is seeing an uptick in mobile usage too. 87% of the mobile generation admits to never being without a phone. Read More

Examples of B to B mobile searches would be: Ordering spare parts when you are in the field; Ordering a replacement product as soon as it wears out or fails: Contacting an expert the moment a problem arises. A mobile optimized webpage or app has been shown to increase conversions by 160%. Read More

4.Automated inbound Marketing – Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospects’ attention. It earns the attention of customers, makes your company easy to be found and draws customers to the website by producing interesting content using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. There are great systems available ranging in price from several hundred to several thousand dollars a month to automate content development, data collection, and auto responses. Read More

The Reynolds Group is here to help you navigate to a better 2016 today!

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admin on April 13th 2018 in Web Stuff

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