Key SEO Factors

Key factors that affect search results:

  • How many clicks it takes to get to a given page
  • Meta Tags
    a. Title
    b. Description
    c. Keywords and phrases
  • Content relevance
  • Internal links
  • How frequently the site is updated
  • Density of key words and phrases in content
  • Length of URL (shorter is better)
  • Association with industry-specific search engines
  • Use of pay-per-click (PPC) marketing
  • Not just having links to your site, but
    a. Who they are
    b. How many there are
  • Detailed, properly formatted site map
  • Site construction
  • Frequency of text surrounding links
  • Use of ALT tags for images
  • Flash usage
  • Regularly resubmitting your website to search engines
  • How long the URL has been active