Salesmenship

In my youth I sold retail sign making equipment. After we sold one of our "large graphic typewriter" we would teach the in-store retail sales staff how to write good point of sale sign copy.  Good sign copy and effective point of purchase advertising will increase Department Store sales up to 41% according to a study done by BYU Skaggs Institute of Retaining.

This is the poem my father and I both read at the conclusion of this sign clinic to help them. 

SALESMENSHIP (Click to Print)

SALESMENSHIP
Don’t sell me clothes…
Sell me a neat appearance, style and attractiveness.
Don’t sell me shoes…
Sell me foot comfort and the pleasure of walking in the open air.
Don’t sell me furniture…
Sell me a home that has comfort, cleanliness and contentment.
Don’t sell me books…
Sell me pleasant hours and the profits of knowledge.
Don’t sell me toys…
Sell me play‐things to make my children happy.
Don’t sell me tools…
Sell me the pleasure and profit of making fine objects.
Don’t sell me tires…
Sell me freedom from worry and low‐cost‐per‐mile.
Don’t sell me plows…
Sell me green fields of waving wheat.
Don’t sell me THINGS…
Sell me ideals — feelings— self‐respect — home life and happiness.
Please don’t sell me THINGS.


By James M. Reynolds, President REYNOLDS PRINTASIGN CO. 1956
The Reynolds Group ‐ 818 371 5311 tom@reynoldsgroupweb.com