The Strategic Brief

The 90 Day Strategic Brief is short (brief!), shares the critical and future orientated strategic thinking, and positions the organization with a picture in words of where the organization is heading and how each member can positively contribute to this future.

A key learning in leading an organization strategically has been the inability to communicate (both internally and externally) clearly the strategic priorities of the organization. The management theory of the last two decades has suggested that these priorities are communicated and internalized through a strategic plan.
A shorter, more concise paper is easy to understand and communicate. In practice this means that it should never be more than 2 pages and should be something that any employee can read and comprehend in less than 15 minutes. It would obviously be inappropriate (and hypocrisy to management consultants!) to call this a plan.

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90 Day Strategic Brief