Our Services
sMarketing- Marketing Smart
Digital Sales with Marketing
Web Design & Development
Graphic Design
Branding and Storytelling
Photography, CGI and Video
Digital Accessibility
Trade Show Exhibits
NexGen Peer-Networking
The Reynolds Group’s want to serve clients by increasing profitable revenues with repeat business through efficient marketing. The Reynolds Group achieves this with sMarketing
sMarketing – Marketing Smart
We fix broken marketing and sales plans - with your team or ours.
Growing revenues in five steps.
Step 1: Know why your customers buy from you and not your competition.
Step 2: Identify the most profitable thing you do or make.
Step 3: Efficient marketing efforts focus on the most profitable opportunities first Step
Step 4: Generate qualified sales opportunities, not just “leads”.
Step 5: Expect every member of your organization to be part of the sales team.
sMarketing combines sales tactics with marketing deliverables such as websites, graphic design, communication, and branding. Companies that follow this model are marketing smart (“s”) because it targets a client emotionally making them a client for life. Done properly, it can increase revenue by 20%.
sMarketing strategy is a 3-legged stool:
1. Thinking like your customer.
2. Become your client's HERO.
3. Get your whole team involved.
With Smarketing, The Reynolds Group provides a simple process with a vision to grow revenue. Our clients enjoy more than creative design and white glove support. They get better sales opportunities and a team that can close them. Our holistic approach to business development includes strategy, design, value-based marketing, and sales tactics.
The Reynolds Group is more than a marketing agency. Companies choose us to as a fractional Chief Marketing Officer (CMO) or a hands free marketing and design team. We bring Manufacturing, Technology and New Media experience to the table, so you know we have been there too.
Selling and Marketing go hand in hand. That is why we call it Smarketing. We use a proven winning formula that consistently delivers more leads and profitable revenue through a focused marketing and sales effort.
Smarketing is frankly, marketing smart. Combined, they can increase revenue by 20%. The Reynolds Group achieves this with sales/marketing leverage, applied by veteran international marketers and sales professionals with over 40 working years of manufacturing, software development, and business experience.
From a marketing audit and coaching to a new website, digital sales and marketing, collateral, or rebooting/pivoting your marketing with a current brand strategy, we have helped hundreds of companies grow. We even secret shop!
Web Design & Digital Development
Our creative teams research and understand the internet and your unique story. We leverage your selling proposition to bring in more business. We deliver designs that engage your customers and promote leadership. We deliver content that answers your most profitable customer's questions and repels bottom feeders. You are supported by stable programming and ongoing follow up to make sure your site is selling and promoting your business.
Today a website is more than a virtual store window, showcasing your products or services. It is a silent salesperson, customer service rep, resource center, and company ambassador all rolled into one
We develop sites in WordPress, Squarespace, Custom PHP and .Net as well as mobile apps.
Graphic Design
How brands visually represent themselves is just as important as the product or service they’re providing. We ensure that your brands communicate their value and identities using some of the following graphic design services:
Logo Design
Business Card and Identity
Digital Marketing Materials
Presentation Design
Promotional Materials
Social Media Setup and Design
Reboot My Brand
Success is 1% vision and 99% alignment. Are your customers, vendors and employees pulling in the same direction? . Let’s pivot from where yesterday you were to where you need to be tomorrow.
Smarketing Review
Pivot Process™- Brand Strategy
Stakeholders one on one interviews
Develop Core Truth – Five essential truths about your audience
Communication Platform – Vision, Mission, Values-based on Core Truths
Brand Evaluation – Evaluate equity and how to leverage across all platforms.
Brand Style Guide Digital
Storytelling and leveraging Pivot Process across all marketing for maximum results
Digital Accessibility
Want to reach a growing market, generate goodwill, and reduce legal exposure? Consider improving your website’s accessibility. Even making small improvements can make a big difference. Help people with disabilities like wounded warriors, the color blind or visually impaired get the full benefit of what you offer! Whatever your budget is, The Reynolds Group can help you apply some or all of the Web Content Accessibility Guidelines (WCAG 2.0. AA) which is the standard in the industry. Services include basic audits, third-party digital audits, remediation, web development, and marketing services. (Learn More)