Digital Accessibility

Consider improving your website’s accessibility. Making small improvements can make a big difference. Connect with millions of customers who have physical or visual disabilities such as; wounded warriors, the color blind or visually impaired. Give them the full benefit of business. Whatever your budget is, The Reynolds Group can help! Services include basic audits, third-party digital audits, remediation, web development and marketing services.

Legal problems? The Reynolds Group partners with a third-party accessibility auditing company to meet all the requirements set in the Web Content Accessibility Guidelines (WCAG 2.0. AA). They also provide quarterly reviews and letters of compliance. This is the standard requirement for most federal and state court rulings. We cover websites, apps and IoT (Internet of Things).

What Should Your Company’s Approach be to Digital Accessibility?

The Reynolds Group helps businesses customize a practical digital accessibility strategy based on budget, preventive risk analysis or response to ongoing legal action. Who decides if a business website is accessible? Is it the developer, online automated testing, a human tester or a lawyer? The answer is none of the above.. The Americans with Disabilities Act (ADA) sets the rules for online hiring practices, medical and financial websites. For private business, it is the customer visiting your website who decides if it is accessible. They hire lawyers who have been successful arguing that ADA Title III “Places of Public Accommodation" applies to websites.

It is a smart business practice to make a reasonable effort to achieve digital accessibility online. The number of lawsuits against websites and apps grows by 300% each year. Conversely, a site that is accessible can be good for business as well as promote goodwill. There are over 55 million disabled consumers in the U.S. as well as 10,000 new prospects turning 65 every 24 hours. Many are online every day!

There will come a time when someone is unable to read, do or use something on your website or app. If you want to avoid a lawsuit, the best offense is a good defense. The more steps you take now to make your website accessible, the better case you have before a judge and the court of public opinion.