Sales + Marketing = sMarketing
“Smarketing is the process of integrating a business's sales and marketing processes. the objective is for the sales and marketing functions to have a common integrated approach.[3] This can lead to annual revenue growth of up to 20%, according to a study in 2010." - Wikipedia
sMarketing-Marketing Smart
Here are ten questions your sales/marketing team can discuss to begin sMarketing. The Reynolds Group believes sales are made on emotion and justified with logic. Furthermore, marketing strategies should be financially driven and accountable.
MQL >< SQL
What event triggers a SUSPECT to become a PROSPECT?
What emotions connect you to a PROSPECT?
What outcome (not just solution) does a PROSPECT visualize?
What are three unique things your business does for your customer?
Your company does (this)_________ so a customer can do(that)_______.
What product/service is your top priority?
Is there another product/service that should be your top priority?
How does your biggest competitor market today?
Does your sales team talk to your marketing team regularly?
How do you measure success for your sales and marketing teams?
*Definition - A team can be on your payroll, an outside agency, or your brain if you have to do both marketing and sales.
Marketing Smart
Here is a poem that explains the essence of good salesmanship and marketing. In summary, people buy with emotion and justify with logic and credibility, which is also the essence of sMarketing.